# Welcome to Liquid and Grit!

Everything members need to know :)

## Overview

This FAQ provides subscribers with information about Liquid & Grit's published research materials, our Impact Portal tools, custom work information, and how to navigate and use the platform.

{% embed url="<https://youtu.be/iQKDcwHH_Tg>" %}

### Our Products

Discover more about the products, tools, and services accessible through your Liquid & Grit membership.

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-type="users" data-multiple></th><th data-hidden data-card-target data-type="content-ref"></th><th data-hidden data-card-cover data-type="files"></th></tr></thead><tbody><tr><td><strong>Market Reports</strong></td><td>Monthly product reports on the Casual, Core, Casino and Racing &#x26; Sports market.</td><td></td><td></td><td><a href="/members-faq/reports-and-research/market-reports">Market Reports</a></td><td><a href="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2FTk0V5kQk3UQuoicfAXr7%2FStrategy-Analysis-1.jpg?alt=media&amp;token=5c36f322-8943-42a1-b0a7-fde956b77bf0">Strategy-Analysis-1.jpg</a></td></tr><tr><td><strong>Product Design Toolkits</strong></td><td>Comprehensive analysis and insights into specific, important genre-wide topics.</td><td>*Separate add-on subscription</td><td></td><td><a href="/members-faq/reports-and-research/access-deep-dive-toolkits">Product Design Toolkits</a></td><td><a href="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2FkC2CWKTAYIbHDRRfcD8N%2FDeep%20Dive%20Report%20Cover.png?alt=media&amp;token=abddd0ad-a0a7-4c66-980e-5cf745198482">Deep Dive Report Cover.png</a></td></tr><tr><td><strong>Impact Portal</strong></td><td>The online resource with over 25k libraries and all of our product insights. Includes our Wiki, Database, Tracker and Lift tools.</td><td></td><td></td><td><a href="/members-faq/design-portal/impact-portal">Impact Portal</a></td><td><a href="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2FdyPjJPWtVf9FQ82rowzn%2FImpact%20Portal%20Cover.png?alt=media&amp;token=39dce59b-c146-4d2e-99c2-a1cab47e64d9">Impact Portal Cover.png</a></td></tr><tr><td><strong>Custom Projects</strong></td><td>Custom research projects that uncover deep insights on important, specific topics not currently covered by our reports.</td><td>*Priced Separately</td><td></td><td><a href="/members-faq/custom-projects/custom-work-projects">Custom Projects</a></td><td><a href="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2F5c4EiiHmzfhGcUz2Nmi7%2FCustom%20Project%20Cover.png?alt=media&amp;token=8357d4ae-7495-4fae-b25c-fba99428be4c">Custom Project Cover.png</a></td></tr><tr><td><strong>API Documentation</strong></td><td>A RESTful API available to select clients to support their need to directly access our data.</td><td></td><td></td><td><a href="/members-faq/development/api-documentation">API Documentation</a></td><td><a href="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2Fco6NO2VmrE9ToE54L4Ir%2FAPI%20Cover.png?alt=media&amp;token=7e9989d2-522e-4fd0-aa6d-2343fd5d5994">API Cover.png</a></td></tr><tr><td><strong>Admin</strong></td><td>Manage your Liquid &#x26; Grit subscription.</td><td></td><td></td><td><a href="/members-faq/extras/adding-members">Admin Functionality</a></td><td><a href="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2FRvvx5RGdoEPYuGJeTfxR%2FAdmin%20cover.png?alt=media&amp;token=c7570f3a-46e1-489e-a5c7-00705fb873af">Admin cover.png</a></td></tr></tbody></table>

## **Looking for specifics?**&#x20;

Find what you're looking for in the FAQ using the site's search bar in the upper-right corner.

## Got a question? We're here to answer!

If you don't see the answer to your question on these pages, drop us a line at <support@liquidandgrit.com>.

{% embed url="<https://liquidandgrit.typeform.com/to/C4SM2LiS?typeform-source=www.liquidandgrit.com>" %}


# Getting an Account

How to subscribe to Liquid & Grit

## Subscribe to Liquid & Grit (Enterprise)

Email <support@liquidandgrit.com> to request access or check to see if your company already has a license. If it does, then you can email your admin or contact us to gain access.

To learn more, feel free to [contact us](https://liquidandgrit.typeform.com/to/C4SM2LiS) for answers or to potentially set up a call.&#x20;

{% embed url="<https://liquidandgrit.typeform.com/to/C4SM2LiS>" %}


# Market Reports

Information on Liquid & Grit's market reports

## Overview

Liquid & Grit’s [monthly market reports](https://my.liquidandgrit.com/wiki/category/reports) analyze revenue-driving trends in top-grossing mobile gaming apps in the [casual](https://my.liquidandgrit.com/wiki/category/reports/puzzle), [core](https://my.liquidandgrit.com/wiki/category/reports/rpg), and [casino](https://my.liquidandgrit.com/wiki/category/reports/casino) markets, and a report on [slots designs](https://my.liquidandgrit.com/wiki/category/reports/slots). These monthly reports provide an overview of the most important mechanics, soft-launches, breakout apps, features, and innovations released that month.

{% embed url="<https://youtu.be/ExwCtzhDtdU>" %}

## Summary

Our market reports are divided into three main sections: “Impact Driver,” “Trends and Impacts,” and “Market Watch.”

**Impact Driver** - Contains analysis on feature, event, and content release trends that are driving revenue or downloads according to our data models. This section includes revenue analysis, a teardown of a recent example from a leading app, and actionable insights on how to successfully design and release new mechanics.

**Trends and Impacts** - Contains information on how these release trends have changed over time within markets, genres, and apps to identify areas of opportunity.

**Market Watch** - Identifies up-and-coming soft-launch and breakout apps as well as notable feature, event, and content releases within top-grossing apps to help you stay on top of the latest innovations. We currently track over 170 apps across the casual, core, and casino markets, covering either all of the apps that make up 80% of the revenue of a subgenre or a minimum of two apps, whichever is bigger.

Further supplementary information and interactive links are included in an **Appendix**.

![](https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-Mi8LcxMv8dnYEj5TJ5r%2F-Mk7533SfEV9x7U8v9kQ%2F-Mk76AE4PpsXzjDxK1YJ%2FScreen%20Shot%202021-09-21%20at%204.27.20%20AM.png?alt=media\&token=32f5af1f-bae5-4597-913c-a8f8565c3fb2)

## How to Access the Reports

All the reports you subscribe to are sent directly to your email as soon as they’re published. Within each report email you receive, you'll also find a summary of the report's content to get an overview of what's inside.

{% hint style="info" %}
For information on how to manage the reports you receive, check out [email preferences](/members-faq/extras/email-preferences)!
{% endhint %}

To view our past reports from our website:&#x20;

1. Navigate to the "[Insights Tool](https://my.liquidandgrit.com/wiki)” in our Impact Portal&#x20;
2. Select "[Market Reports](https://my.liquidandgrit.com/wiki/category/reports)" from the filter menu on the left side of the screen.&#x20;
3. From here, you can filter by report type and sort results by publication date or alphabetical order from the drop-down menu.

<figure><img src="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2F1hmOCHbyo7aMnTZjJPsi%2Fimage.png?alt=media&amp;token=393acfe1-7235-4e6b-8db2-d2ec2eedf6ac" alt=""><figcaption></figcaption></figure>

## Receive Reports in a Slack Channel

To receive our market reports directly in your or your company's Slack channel, please email <support@liquidandgrit.com>.

{% hint style="info" %}
**You must be the admin of your L\&G account.** If you are unsure who the current admin is or wish to change the admin, email <support@liquidandgrit.com>.

**You must be or connect with the admin of a Slack account.**
{% endhint %}


# Product Design Toolkits

How to access and navigate Liquid & Grit's Product Design Toolkits

## Overview

Our [Product Design Toolkits](https://my.liquidandgrit.com/wiki/category/deep-dives) offer comprehensive analysis and insights into specific game mechanics. To develop these insights, we analyze the mechanics in leading apps across markets, tear down economies, review academic and market research, and interview players.

![](https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-Mi8LcxMv8dnYEj5TJ5r%2F-MkXOs4sYvuo94JwPrC0%2F-MkbVGQe33sDIQmmoX03%2FScreen%20Shot%202021-09-27%20at%206.44.56%20AM.png?alt=media\&token=7ac834ce-c959-48d2-b29c-bf90e08f0468)

## Toolkit Resources

Each Deep Dive Toolkit contains several resources:

The **Product Design Report** contains an overview of the mechanic, in-depth analysis, keys to success, and research-based design insights.

The **Economy Spreadsheet** breaks down the mechanic's economy data in top-grossing apps. This data serves as the backend for insights provided in the Deep Dive Report.

The **Detailed Document** offers comprehensive charts, tables, data, and revenue impact analyses for the mechanic across genres.

The **Comparison Sheet** compares different implementations of the mechanic by top-grossing apps.

![](https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-Mi8LcxMv8dnYEj5TJ5r%2F-MkbWW_kslp_rwv3Z1rk%2F-MkbX3V3vlq23q4ugQGd%2FScreen%20Shot%202021-09-27%20at%206.53.18%20AM.png?alt=media\&token=51ec5951-938a-42df-9c0b-81a5bbcd55a1)

## How to Access

{% hint style="info" %}
**You must be logged in to access Liquid & Grit's Impact Portal and Wiki Tool.** For full access to Liquid & Grit's suite of tools, email us at <support@liquidandgrit.com>.
{% endhint %}

1. Go to our [Insights Tool](https://my.liquidandgrit.com/wiki).
2. Navigate to "Category" and then click "[Product Design Toolkits](https://my.liquidandgrit.com/wiki/category/deep-dives)"
3. Click the Product Design Toolkit you are interested in. You can access all of its resources from this page.

<figure><img src="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2FO2MRTHbJY0GIUXz50BIY%2Fimage.png?alt=media&amp;token=2d3d2cfa-ff04-4d40-8ecd-02e399fe52b6" alt=""><figcaption></figcaption></figure>


# Impact Portal

Information on Liquid & Grit's Impact Portal suite

## Impact Portal

The Impact Portal suite of tools includes Liquid and Grit's Insights, Database, Tracker, and Lift tools.

{% embed url="<https://youtu.be/7d_J2ukkcsE>" %}

## Learn more about Liquid and Grit's Impact Portal Tools:&#x20;

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-cover data-type="files"></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Database Tool</strong></td><td>Over 45K filterable and searchable galleries containing screenshots and videos of gameplay.</td><td></td><td><a href="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2Fz12UQAKzx3wIYEjm5COP%2FDatabase%20cover.png?alt=media&amp;token=37ac9bf3-5143-4f5b-9abd-2e275045e031">Database cover.png</a></td><td><a href="/members-faq/design-portal/database">Database Tool</a></td></tr><tr><td><strong>Insights Tool</strong></td><td>Reports, player persona research, economy spreadsheets, impact drivers, videos, and more.</td><td></td><td><a href="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2FvmXc5GETS9uBcpR2hTZb%2FInsights%20cover.png?alt=media&amp;token=763dae2a-14d5-446b-8fe2-73761e09ca08">Insights cover.png</a></td><td><a href="/members-faq/design-portal/wiki">Insights Tool</a></td></tr><tr><td><strong>Tracker Tool</strong></td><td>LiveOps calendar data of the top-grossing mobile apps.</td><td></td><td><a href="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2FL3FEp6AzEndo9nx0VFKT%2FTracker%20cover.png?alt=media&amp;token=1d80806f-97ad-4a59-9c56-a619fdba2d3f">Tracker cover.png</a></td><td><a href="/members-faq/design-portal/tracker">Tracker Tool</a></td></tr><tr><td><strong>Lift Tool</strong></td><td>Revenue impact numbers by mechanics and individual product releases.</td><td></td><td><a href="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2FECNajipSUgy2p1oHllvr%2FLift%20Cover.png?alt=media&amp;token=236b2945-96ee-4443-8a2b-a198aef3831d">Lift Cover.png</a></td><td><a href="/members-faq/design-portal/visualizations">Lift Tool</a></td></tr></tbody></table>

## How to Access

You must be logged in to access Liquid & Grit's Impact Portal. For full access to Liquid & Grit's suite of tools, email support at <support@liquidandgrit.com>.

{% embed url="<https://liquidandgrit.typeform.com/to/C4SM2LiS?typeform-source=www.liquidandgrit.com>" %}


# Database Tool

Information on Liquid & Grit's Database tool in the Impact Portal

## Overview

Our [Database](https://my.liquidandgrit.com/library/gallery) supplies over 45K filterable and searchable galleries containing screenshots and videos of gameplay.

{% embed url="<https://youtu.be/YOJxSCSOXEM>" %}

## How to Access

You must be logged in to access Liquid & Grit's Impact Portal and Database tool. For full access to Liquid & Grit's suite of tools, email support at <support@liquidandgrit.com>.

## Summary of Content

To help you get started, here’s a summary of the content available in the Database:

The [Gallery](https://my.liquidandgrit.com/library/gallery) view contains screenshots and video content of game features, mechanics, events, etc. Each entry contains its own gallery.

The [Data](https://my.liquidandgrit.com/library/gallery?view=data) view contains a table of our internal tracking data corresponding to your filter selection. The data can be exported as a CSV file.

The [Matrix](https://my.liquidandgrit.com/library/gallery?view=matrix) view contains a breakdown of the features, events, and content released by each app we track according to your search criteria. Clicking "X" directs you to the gallery results for that specific app.

### **Discover more about:**

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Tracked Apps</strong></td><td>List of Apps that Liquid and Grit actively tracks.</td><td></td><td><a href="/members-faq/design-portal/database/tracked-apps">Tracked Apps</a></td></tr><tr><td><strong>Releases Taxonomy</strong></td><td>Information on Liquid &#x26; Grit's Taxonomy System</td><td></td><td><a href="/members-faq/design-portal/database/taxonomy">Releases Taxonomy</a></td></tr><tr><td><strong>How to Use</strong></td><td>Learn how to navigate and utilize our Database tool.</td><td></td><td><a href="/members-faq/design-portal/database/how-to-use-database">How to Use - Database</a></td></tr></tbody></table>


# Tracked Apps

List of Apps that Liquid and Grit actively tracks

{% embed url="<https://youtu.be/v8Q88APNiDs>" %}

## Master Tracked Apps List

Check the [Liquid & Grit Tracked Apps Data](https://docs.google.com/spreadsheets/d/1GdAdf-m-sifBsv68srhLSaC6K02Vc9t2BIIJyOfdibM/edit#gid=966639132) for our most up-to-date list of tracked apps. The list below is updated periodically but since we are constantly tracking new apps, is sometimes slightly inaccurate.

## Casino Games

| **Bingo**  |             |             |
| ---------- | ----------- | ----------- |
| Bingo Bash | Bingo Blitz | Bingo Party |
| Bingo Pop  | Bingo Story |             |

| **Casual Casino** |                |   |   |
| ----------------- | -------------- | - | - |
| Coin Master       | Thug Life Game |   |   |

| **Poker/Cards**            |                |            |
| -------------------------- | -------------- | ---------- |
| Blackjack 21: Blackjackist | Gin Rummy Plus | Poker Face |
| Pokerist                   | Spades Royale  | WSOP       |
| Zynga Poker - Texas Holdem |                |            |

| **Sandbox**   |   |
| ------------- | - |
| Scatter Slots |   |

| **Slots**       |                            |                            |
| --------------- | -------------------------- | -------------------------- |
| Big Fish Casino | Blackjack 21: Blackjackist | Caesars Slots              |
| Cash Frenzy     | Cashman Casino             | DoubleDown                 |
| DoubleU Casino  | Game of Thrones Slots      | Gold Fish Casino           |
| GSN Casino      | Heart of Vegas             | Hit it Rich!               |
| House of Fun    | Huuuge Casino              | Jackpot Magic Slots        |
| Jackpot Party   | Jackpot World              | Lightning Link Casino      |
| Lotsa Slots     | my KONAMI                  | myVEGAS                    |
| POP! Slots      | Quick Hit Slots            | Scatter Slots              |
| Slotomania      | Thug Life Game             | Wizard of Oz: Casino Slots |
| WSOP            |                            |                            |

| **Sniper**  |   |
| ----------- | - |
| Cash Frenzy |   |

| **Word**     |             |   |
| ------------ | ----------- | - |
| Word Connect | Word Crossy |   |

## Casual Games

**Lifestyle**

| **Customization** |                           |   |
| ----------------- | ------------------------- | - |
| Covet Fashion     | Love Nikki-Dress Up Queen |   |

| **Interactive Story**         |                                |                             |
| ----------------------------- | ------------------------------ | --------------------------- |
| Chapters: Interactive Stories | Choices: Stories You Play      | Episode - Choose Your Story |
| Kim Kardashian: Hollywood     | My Story: Choose Your Own Path |                             |

| **Trivia**        |   |
| ----------------- | - |
| Family Feud Live! |   |

| Tycoon/Crafting |   |
| --------------- | - |
| Township        |   |

**Puzzle**

| **Action Puzzle** |                     |   |
| ----------------- | ------------------- | - |
| Angry Birds 2     | Angry Birds Friends |   |

| **Bubble Shooter**           |                     |                                |
| ---------------------------- | ------------------- | ------------------------------ |
| Angry Birds POP!             | Bubble Pop Origin!  | Bubble Pop! Puzzle Game Legend |
| Bubble Shooter - Pop Bubbles | Bubble Witch 2 Saga | Bubble Witch 3 Saga            |
| Bubbles Empire Champions     | Panda Pop           |                                |

| Card                 |   |   |
| -------------------- | - | - |
| Phase 10: World Tour |   |   |

| Classic Match-3  |                       |                  |
| ---------------- | --------------------- | ---------------- |
| Candy Crush Saga | Candy Crush Soda Saga | Clockmaker       |
| Cookie Jam       | Disney Emoji Blitz    | Farm Heroes Saga |
| Gardenscapes     | Gummy Drop            | Merge Dragons!   |

| Hidden Objects               |             |                |
| ---------------------------- | ----------- | -------------- |
| 5 Differences Online         | Hidden City | June's Journey |
| Seekers Notes Hidden Mystery |             |                |

| Merge     |                |              |
| --------- | -------------- | ------------ |
| EverMerge | Merge Dragons! | Merge Magic! |

| Other Match-3           |             |           |
| ----------------------- | ----------- | --------- |
| Angry Birds Dream Blast | Best Fiends | EverMerge |
| Hidden City             | Match 3D    |           |

| Other Puzzle               |                              |                     |
| -------------------------- | ---------------------------- | ------------------- |
| Brain Test: Tricky Puzzles | Bricks Breaker Quest         | Bricks n Balls      |
| Dr. Mario World            | Five Nights at Freddy's      | Hello Neighbor      |
| Jigsaw Puzzle              | Jigsaw Puzzles for Adults HD | Magic Jigsaw Puzzle |
| Picture Cross              | Traffic Puzzle               | Two Dots            |
| World of Peppa Pig         |                              |                     |

| Puzzle & Decorate |                     |            |
| ----------------- | ------------------- | ---------- |
| Fishdom           | Gardenscapes        | Homescapes |
| Lily's Garden     | Matchington Mansion |            |

| Solitaire/Mahjong       |                    |   |
| ----------------------- | ------------------ | - |
| Solitaire Grand Harvest | Solitaire TriPeaks |   |

| Tile Blast |           |   |
| ---------- | --------- | - |
| Toon Blast | Toy Blast |   |

| Trivia         |                   |                                |
| -------------- | ----------------- | ------------------------------ |
| Elevate        | Family Feud Live! | Jeopardy! Trivia Quiz Game     |
| Kahoot!        | SongPop 2         | Trivia Crack                   |
| Trivia Crack 2 | Trivia Star       | Who Wants to Be a Millionaire? |

| Word                           |                          |                      |
| ------------------------------ | ------------------------ | -------------------- |
| Daily Themed Crossword Puzzles | New York Times Crossword | Scrabble GO          |
| Wheel of Fortune: Show Puzzles | Word Collect             | Word Connect         |
| Word Cookies!                  | Word Crossy              | Word Crush           |
| Word Stacks                    | Word Villas              | Words With Friends 2 |
| Wordscapes                     | Clockmaker               |                      |

**Simulation**

| **Adventure**                |                       |                     |
| ---------------------------- | --------------------- | ------------------- |
| Animal Crossing: Pocket Camp | Disney Magic Kingdoms | Klondike Adventures |

| Breeding           |   |   |
| ------------------ | - | - |
| Dragon City Mobile |   |   |

| Customization |                           |   |
| ------------- | ------------------------- | - |
| Covet Fashion | Love Nikki-Dress Up Queen |   |

| MOBA        |   |   |
| ----------- | - | - |
| Brawl Stars |   |   |

| Sandbox |                 |   |
| ------- | --------------- | - |
| Roblox  | The Sims Mobile |   |

| Slots         |   |
| ------------- | - |
| Jackpot Party |   |

| Time Management |                                |                       |
| --------------- | ------------------------------ | --------------------- |
| Cooking Fever   | Cooking Madness-Kitchen Frenzy | Diner DASH Adventures |

| Tycoon/Crafting                |                             |          |
| ------------------------------ | --------------------------- | -------- |
| Airport City Transport Manager | FarmVille 2: Country Escape | Hay Day  |
| Klondike Adventures            | SimCity Buildit             | Township |

**Tabletop**

| **Card**             |                         |      |
| -------------------- | ----------------------- | ---- |
| Phase 10: World Tour | Spades Plus - Card Game | UNO! |

| Other Puzzle               |                      |   |
| -------------------------- | -------------------- | - |
| Brain Test: Tricky Puzzles | Magic Jigsaw Puzzles |   |

## Core Games

**RPG**

| 4X Strategy                    |                                 |                        |
| ------------------------------ | ------------------------------- | ---------------------- |
| Final Fantasy XV: A New Empire | King of Avalon: Dragon Warefare | Last Shelter: Survival |
| Rise of Kingdoms               | Star Trek Fleet Command         |                        |

| **Card Battler** |                      |   |
| ---------------- | -------------------- | - |
| Arknights        | Yu-Gi-Oh! Duel Links |   |

| Fighting            |   |   |
| ------------------- | - | - |
| Dragon Ball Legends |   |   |

| **Puzzle RPG**               |   |   |
| ---------------------------- | - | - |
| Empires & Puzzles: RPG Quest |   |   |

| Squad RPG            |                         |                              |
| -------------------- | ----------------------- | ---------------------------- |
| AFK Arena            | BLEACH Brave Souls      | Empires & Puzzles: RPG Quest |
| Epic Seven           | Fire Emblem Heroes      | MARVEL Strike Force          |
| Raid: Shadow Legends | Star Trek Fleet Command | Star Wars: Galaxy of Heroes  |
| Summoners War        |                         |                              |

**Shooter**

| Battle Royale    |             |                                |
| ---------------- | ----------- | ------------------------------ |
| Garena Free Fire | PUBG Mobile | War Robots Multiplayer Battles |

| FPS/3PS              |              |   |
| -------------------- | ------------ | - |
| Call of Duty: Mobile | Pixel Gun 3D |   |

| Sniper    |               |   |
| --------- | ------------- | - |
| Sniper 3D | Sniper Strike |   |

| Tactical Shooter |                                |                                |
| ---------------- | ------------------------------ | ------------------------------ |
| Pixel Gun 3D     | War Machines: Tank Clash Games | War Robots Multiplayer Battles |

**Strategy**

| **4X Strategy**                |                           |                                 |
| ------------------------------ | ------------------------- | ------------------------------- |
| Final Fantasy XV: A New Empire | Guns of Glory             | King of Avalon: Dragon Warefare |
| Last Shelter: Survival         | Lords Mobile: War Kingdom | Rise of Kingdoms                |
| Star Trek Fleet Command        |                           |                                 |

| Build & Battle |   |   |
| -------------- | - | - |
| Clash of Clans |   |   |

| Card Battler |               |                      |
| ------------ | ------------- | -------------------- |
| Hearthstone  | WWE SuperCard | Yu-Gi-Oh! Duel Links |

| Empire Simulation          |                 |                       |
| -------------------------- | --------------- | --------------------- |
| Be the King: Judge Destiny | Game of Sultans | Game of Thrones Slots |

| MOBA        |                           |   |
| ----------- | ------------------------- | - |
| Brawl Stars | Mobile Legends: Bang Bang |   |

| Slots      |   |   |
| ---------- | - | - |
| Slotomania |   |   |

| Sniper        |   |   |
| ------------- | - | - |
| Sniper Strike |   |   |

| Squad RPG                   |               |   |
| --------------------------- | ------------- | - |
| Star Wars: Galaxy of Heroes | Summoners War |   |

| Tactical Battler    |             |                |
| ------------------- | ----------- | -------------- |
| Art of War: Legions | Brawl Stars | Clash of Clans |
| Clash Royale        |             |                |

| Tactical Shooter |   |   |
| ---------------- | - | - |
| Clash Royale     |   |   |

| Tower Defense |             |   |
| ------------- | ----------- | - |
| Arknights     | Bloons TD 6 |   |


# Exporting Tracked Apps

How to export data from tracked Liquid and Grit apps

## How to export tracked apps

1. In the [database](https://my.liquidandgrit.com/library/gallery/) tool, click on the data icon to open the [data](https://my.liquidandgrit.com/library/gallery?view=data) tab.
2. Use the filter menu on the left to select the set of apps you would like to export.
3. Select "Tracked" from the "Apps" drop down in the filter menu
4. Click the Download CSV icon.&#x20;
5. Apps that Liquid and Grit tracks can be filtered from this data in the spreadsheet or editor of your choice.

## Example: Tracked Casino Apps

1. In the [database](https://my.liquidandgrit.com/library/gallery) tool, click on the data icon to open the [data](https://my.liquidandgrit.com/library/gallery?view=data) tab.

<div align="center" data-full-width="false"><figure><img src="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2F6Q90Mhw7CdgXVNGwZxZW%2Fimage.png?alt=media&amp;token=248dab64-2409-4100-a3f4-9a2fbe25696c" alt=""><figcaption><p>Data icon highlighted in blue</p></figcaption></figure></div>

2. Select "Casino" from the "Market" drop down in the filter menu on the left side of the screen.
3. Select "Tracked" from the "Apps" drop down in the filter menu.&#x20;

   <figure><img src="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2FsVV9VlwiYWZ0tLNoErvt%2Fimage.png?alt=media&amp;token=631f60fc-b54d-4e8d-9332-808feeec17a2" alt="" width="195"><figcaption></figcaption></figure>
4. Click the Download CSV icon.&#x20;

   <figure><img src="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2FHLChUFvsk16n1EUM6ADY%2Fimage.png?alt=media&amp;token=5d2d862e-f0d1-4bd0-a4df-55613f48599e" alt="" width="148"><figcaption><p> </p></figcaption></figure>
5. Casino apps Liquid and Grit tracks can be filtered from this data in the spreadsheet or editor of your choice.


# Releases Taxonomy

Information on Liquid & Grit's Taxonomy System

## Overview

Liquid & Grit uses a taxonomy system with a hierarchical structure to classify all features and events released by the apps we track. This system is updated regularly and outlined below.

## Categories, Genres, and Subgenres

Every app we track is classified into a market category, a genre, and a subgenre. Although apps often have multiple play modes, classifications represent their main style of play.

| **Category** | **Genre**  | **Subgenre**                                                                                                                               |
| ------------ | ---------- | ------------------------------------------------------------------------------------------------------------------------------------------ |
| **Casino**   | Casino     | Bingo, casual casino, poker/cards, and slots                                                                                               |
| **Casual**   | Lifestyle  | Customization, hidden object, interactive story, time management, and tycoon/crafting                                                      |
|              | Puzzle     | Action puzzle, bubble shooter, classic match-3, hidden object, merge, other match-3, puzzle & decorate, solitaire/mahjong, and tile blast  |
|              | Simulation | Adventure, customization, interactive story, puzzle & decorate, sandbox, slots, time management, and tycoon/crafting                       |
| **Core**     | RPG        | 4X strategy, battle-strategy-anime, fighting, puzzle, RPG, squad RPG, tower defense, and turn battle-IP                                    |
|              | Shooter    | Fighting, FPS/3PS, sniper, and squad RPG                                                                                                   |
|              | Strategy   | 4X strategy, battle-strategy-anime, build & battle, card battler, empire simulation, MOBA, squad, RPG, tactical battler, and tower defense |

## Release Type

Releases are classified into features, events, and content. Features are permanent or recurring mechanics, while events only occur for a limited time. Content includes machines in casino, level design items in casual, and abilities, equipment, and heroes in core.

## Mechanic Families and Subfamilies

Features and events are classified into specific families according to their primary gameplay mechanic. In addition to their primary family, features and events can also be classified into subfamilies based on additional mechanics.

## Mechanic Family Definitions

| Family        | Definition                                                                                            |
| ------------- | ----------------------------------------------------------------------------------------------------- |
| Accelerators  | Features, events, or content that increase the power, impact, or efficiency of play                   |
| Banks         | Features or events that save a percentage of spend or rewards to be unlocked later                    |
| Bonuses       | Features that give free value to players, often within time intervals                                 |
| Challenges    | Features or events that consist of tasks for players to complete in any order                         |
| Clubs         | Features or events in which groups work together to accomplish goals or compete with other groups     |
| Collections   | Features or events in which players collect sets of items (often for a completion prize)              |
| Competitions  | Features or events in which players compete against other players                                     |
| Cosmetics     | Features that make improvements or updates to the app                                                 |
| Currencies    | Features that make changes to currencies, economies, stores, and items                                |
| Custom Design | Features or events that give players options for cosmetic customization                               |
| Exchanges     | Features that allow players to trade currency for items or another currency                           |
| Expansions    | Features or events that add new play areas, like rooms, worlds, play modes, VIP lounges, etc.         |
| Flows         | Features that highlight player experiences, like the NUX, ratings, and surveys                        |
| Hazards       | Features with level elements/blockers that increase the difficulty                                    |
| Interactions  | Social features or events with direct or indirect interaction                                         |
| Leaderboards  | Features containing stand-alone leaderboards or rankings                                              |
| Levels        | Features or events where players level or upgrade something (e.g., pets or buildings)                 |
| Mini-Games    | Features or events with smaller, shorter games within the base game (e.g., scratch cards)             |
| Missions      | Features or events with a linear set of tasks that players must accomplish in sequence                |
| Notices       | Features with product announcements, terms of service updates, or privacy updates                     |
| Other         | Miscellaneous features and events that don’t fit in any other family                                  |
| Profiles      | Features related to players’ settings, profiles, and controls                                         |
| Purchases     | Features or events that have anything to do with spending real money on in-app items                  |
| Quests        | Features or events in which players complete tasks to advance on a map or map-like mechanic           |
| Rewards       | Features or events that reward players for engagement or spend (other than those in the bonus family) |

|   |
| - |

## Slots Taxonomy

### Content

There are two types of slot content:

* RMG: Real money games (e.g., land-based casino machines and online betting)
* Social: Slot machines released in social casino apps

### Class&#x20;

Class describes the type of slot machine:

* Stepper: A classic style of machine with simulated stepper reels
* Video: A video style machine that does not emulate stepper reels
* Locked: The machine is locked and the class is unknown

### Reel Set

Reel sets are labeled according to their total number of symbol positions, written as “height x length.” Note: Classic steppers with 2 x 3 reel sets are often mistaken as having a 3 x 3 reel set due to their three vertical paylines.

* \# x #: The number of vertical and horizontal symbol positions on the reels (e.g., 3 x 5)
* Multi-Matrix: Machines with more than one reel set
* n x n: Reels that do not have one consistent set of vertical and horizontal symbol positions
* Locked: The machine is locked and the reel set is unknown

### Pay

The pay categorization is based on how winning combinations are evaluated.

* Line: Winning combinations occur when symbols land on specific lines
* Multi-Way: Winning combinations occur when symbols land on sequential reels or positions
* Locked: The machine is locked and the line categorization is unknown

### Theme

Themes reflect the visual and audio design of machines. The examples below are just a few of many.

* Classic: Classic steppers (e.g., bars, bells, 7s, etc.)
* Cultural: Ethnic or cultural themes which are not common enough to have their own category
* Other: Outlier theme with no category

### Reel Feature

Reel features are specific to the whole reel set.

* Both-Way Pays: Pays right to left and left to right
* Cascading: Winning combinations are removed, and new symbols fall into place
* Expanding: Reels expand during play
* Other: Outlier with no category
* Reel Improvements: Examples include background color for pattern pays, cash zones, bet-up mechanics for additional features or symbols.

### Symbol Feature

Symbol features are specific to the symbols that land on the reels.

* Expanding: Symbols expand
* Locked: Symbols lock in place on the reels at some point during play&#x20;
* Mega/Colossal: Large symbols that usually take up 2 x 2 or more reel positions
* Mystery Pay: Symbols reveal a prize amount upon landing, e.g., doors or curtains opening&#x20;
* Mystery Reveal: Symbols reveal themselves upon landing, e.g., doors or curtains opening
* Nudging: Symbols move to another reel or position
* Other: Outlier with no category
* Roaming: Locked symbols that remain on the reels and move to alternative positions
* Split: Double character symbols that count as two of a symbol

### Base Game Feature

The most important or innovative base-game features are tagged, and there is often more than one.

* Collection: Players collect items or symbols
* Conversion: Symbols convert from one item to another
* Multiplier: Multiplies wins or something else
* Other: Outlier with no category
* Respin: Paid or free respin rounds such as “Lightning Link” (different than the free spin bonus)
* Wild: Wild mechanics

### Bonus Feature

The most important or innovative bonus features are tagged, excluding free spins.&#x20;

* Extra Reels/Lines/Pays: Bonus that add reels, lines, or pays&#x20;
* Collection: A primary collection mechanic&#x20;
* Deal or No Deal: The option to accept a reward offer or keep risking it for something better
* Mini-Stepper: Classic mini-stepper feature
* Mini-Game: A game within a game, often involving boards, dice, etc.
* Multiple Bonuses: More than one type of bonus at once
* Multiplier: Multiplier mechanics
* Pick’em Bonus: Any kind of pick’em bonus
* Pick’em Bonus w/ Free Spins: Bonus that includes both a pick’em and free spins
* Player Choice: Players choose between various bonus options, such as the number of free spins and multipliers for a free spin bonus
* Social Mechanics: Bonus features with mechanics or prizes shared between multiple players
* Wild Mechanics: Bonus that includes wild mechanics
* Other: Outlier with no category

### Jackpot

A progressive jackpot grows based on engagement from a group of players, whereas a standalone progressive jackpot grows based on the spins of one player.

* Jackpot: Displays a non-progressive “Jackpot” or pays 1,000x bet or more
* None
* Progressive & Standalone&#x20;
* Progressive & Jackpot
* Progressive Jackpot
* Standalone Progressive

### Wheel

Wheels are categorized by their rewards and where they appear within a machine.

* Base Game: Wheel present in the base game
* Base Game & Bonus: Wheel present in both the base game and a bonus&#x20;
* Bonus Only: Bonus prize wheel&#x20;
* Bonus w/ Free Spins: Bonus wheel that contains possible free spins
* Bonus w/ Other Feature: Bonus wheel that contains another possible feature
* Bonus w/ Pick’em: Bonus wheel that contains a possible pick’em bonus
* Locked: Used when the machine is locked and the wheel type is unknown

### Popular

These are tags of mechanics based on release trends or clients’ requests for information. Currently, there is only one “popular” tag for slot machines.

* Portrait (Slot Machine): Portrait screen orientation during gameplay

### Progression

In progression mechanics, players accumulate points or collect items to advance toward reward goals.

* Bonus: Bonuses with progressions such as board mini-games or rounds
* Collection Only: Progression through the collection of items
* Fill Meter: Progression through fill meters
* Fill Meter & Collection: Progression through both a collection and fill meter
* Map: Progression through a map mechanic
* Map & Fill Meter: Progression through a map and fill meter
* Other: Outlier with no category
* Reel or Symbol: Progression through reels or symbols that evolve into something else (e.g., symbols that change through base-game conversion mechanics)<br>


# How to Use - Database

Information on how to navigate and utilize our Database tool

You can toggle between the Data, Gallery, and Matrix views using the three icons at the upper right of the screen.

Use the menu on the left side of your screen to filter results in the database. Click either Gallery, Data, or Matrix to view filtered results. You can also search database content with the search bar.

Results can be filtered by market, date, game, subgenre, and more.

## Example

Let's say you’d like to build a bank feature for a puzzle app and would like to show examples to your design team. URLs are unique to results, so they can be shared. To view examples, filter results by clicking “Casual” (under "Market"), “Puzzle” (under "Genre"), “Features” (under "Category), and “Banks” (under "Features"). You can also filter by time if you'd like more recent examples.

<figure><img src="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2FM5BfijhtX5KJ21CR1cCU%2Fimage.png?alt=media&amp;token=baaf78e0-ae3b-4f71-822b-3d396a7daf39" alt=""><figcaption></figcaption></figure>

Images and videos can be downloaded from “Gallery”. You can also [export the data](/members-faq/design-portal/database/tracked-apps/exporting-tracked-apps) as a .CSV file from the “Data” tab:

<figure><img src="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2FTHeDyl4JmEHQCwpsJXN6%2Fimage.png?alt=media&amp;token=f9ff8bb2-b157-44a5-adc1-ab65cf397942" alt=""><figcaption></figcaption></figure>

## Filter Notifications

You can set up notifications to be alerted when new content is published in our database that fit your criteria.

{% embed url="<https://youtu.be/U7FjW607nxU>" %}

* Use the filter menu on the left to select filter criteria.
* Click the “Add Filter Notifications” button on the bottom-left of the screen.
* Give the Filter Notification a Name, select how often you want to be notified, and choose the time of day you want to be notified.
* Click "Save."
* You can view your Filter Notifications by clicking the “[My Notifications](https://my.liquidandgrit.com/library/gallery?view=notification)” tab. From here, you can quickly view the filter results of your notification, edit the notification, or delete it.

## Tips

* In our taxonomy, features are permanent meta-elements, events are limited-time meta-elements, and content is core gameplay elements (e.g., slot machines, level designs, heroes, and equipment).
* When filtering by app, you can select either "Tracked," which will display apps we follow regularly, or "Deconstruct," which will display apps for which we have performed a specific teardown.
* Filtering by "Popular" will display trending sub-categories within mechanics (e.g., battle pass).


# Insights Tool

Information on the Insights tool in Liquid and Grit's Impact Portal

## Overview

Liquid & Grit provides proprietary content and analysis through our [Insights](https://my.liquidandgrit.com/wiki). You can access reports, player persona research, economy spreadsheets, impact drivers, videos, and more from the Insights tool.

{% embed url="<https://youtu.be/w6rOxdV9XQ8>" %}

## How to Access

You must be logged in to access Liquid & Grit's Impact Portal and Insights tool. For full access to Liquid and Grit's suite of tools, email support at <support@liquidandgrit.com>.

{% embed url="<https://www.liquidandgrit.com/contact/>" %}

### **Discover more about:**

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Summary of Content</strong></td><td>A summarized list of the available content in our Insights tool</td><td></td><td><a href="/members-faq/design-portal/wiki/summary-of-content">Summary of Content</a></td></tr><tr><td><strong>How to Use</strong></td><td>Learn how to navigate and utilize our Insights tool</td><td></td><td><a href="/members-faq/design-portal/wiki/how-to-use-insights">How to Use - Insights</a></td></tr></tbody></table>


# Summary of Content

**To help you get started, here’s a summary of the content available in the Insights :**

\*\*\*\*[**Monthly Market Reports**](https://my.liquidandgrit.com/wiki/category/reports) contain our complete coverage of the casino, core, and casual markets. Each market report contains impact drivers, release trends, and new releases within the market. There is also a report that specifically covers slots design.

<figure><img src="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2FvuD5vJLKAFatAQIcjivC%2Fimage.png?alt=media&amp;token=f08053f5-8ada-4cfb-9ad3-cd99568c88cf" alt=""><figcaption></figcaption></figure>

[**Impact Drivers**](https://my.liquidandgrit.com/wiki/category/revenue-drivers) \*\*\*\* contain feature, event, and content release trends analyses that drive revenue or downloads according to our analysis and data models. This section includes revenue analysis, teardowns of examples from leading apps, and actionable insights on how to successfully design and release new mechanics.

[**Mechanic Analysis**](https://my.liquidandgrit.com/wiki/category/mechanics) includes digital versions of the impact drivers within our monthly market report where we examine successful events, features, and content to provide actionable recommendations for product teams.

\*\*\*\*[**Product Research Tools**](https://my.liquidandgrit.com/wiki/category/product-research-tools) contain in-depth research reports, like our Deep Dive Toolkits, Economy Spreadsheets, Player Personas Reports, and taxonomy definitions.

\*\*\*\*[**Deep Dive Toolkits**](https://my.liquidandgrit.com/wiki/category/deep-dives) offer comprehensive analysis and insights of specific mechanics; Economy Spreadsheets tear down the level and reward economies for the apps we cover; Player Personas Reports identify the major player types for each market; and the taxonomy documents describe how we classify apps, features, events, and content.

[**App Dev Digest**](https://my.liquidandgrit.com/wiki/category/app-development) contains our insights and reports summarizing the major changes in the app development market.


# How to Use - Insights

Information on how to navigate and utilize our Insights tool

Within the Wiki, you can browse our monthly reports, impact drivers, player personas research, economy spreadsheets, videos, and more by using the filter menu on the left side of your browser screen, or by searching for content directly with the search bar.

You can filter all results by market, mechanic, subgenre, or game.

For instance, you can pull up any of our previously released Casual Reports by clicking “Reports” and then “Casual”:

<figure><img src="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2FxO6Zsa41IZC09Mai5BIs%2Fimage.png?alt=media&amp;token=70ee5b18-3075-4916-8d26-458637e477a0" alt=""><figcaption></figcaption></figure>

Or you can view all of our analyses of high-impact challenge events by selecting “Impact Drivers”, then “Events,” and finally “Challenges.”

<figure><img src="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2FBe9cd7UwVQlGK3tNvuGY%2FInsights%20Menu.gif?alt=media&amp;token=33cf01f6-deb5-4f1b-814e-3e6fefb0ac33" alt=""><figcaption></figcaption></figure>

## How to Research a Specific Mechanic

1. Go to the[ Wiki Tool](https://my.liquidandgrit.com/wiki).
2. Click on the "[Impact Drivers](https://my.liquidandgrit.com/wiki/category/revenue-drivers)" category.
3. Filter results by clicking on "Events" or "Features." (Events are time-limited meta-elements, whereas features are permanent meta-elements.)
4. Click on the desired mechanic, e.g., "Collections."

* [x] Impact Drivers
  * [ ] Events
  * [x] Features
    * [ ] Accelerators
    * [ ] Bonuses
    * [ ] Clubs
    * [x] Collections
    * [ ] Etc.

5. Results will include one or more revenue-driver analyses specific to your chosen mechanic. Each result will also provide a link to download the corresponding report for more detailed teardowns, insights, and trends.
6. For comprehensive guides on specific mechanics, click on the "Mechanics" category and choose your desired mechanic.
7. To view all documented events or features for a particular mechanic, go to the[ Feature Database](https://my.liquidandgrit.com/library/gallery) and filter by the desired genre, type, and mechanic.

Email <support@liquidandgrit.com> for any information that you were unable to locate.

{% embed url="<https://www.liquidandgrit.com/contact/>" %}


# Tracker Tool

Information on Liquid and Grit's Tracker tool in the Impact Portal

## Overview

The [Tracker tool](https://my.liquidandgrit.com/tracker) supplies you with event calendar data of the top grossing mobile apps. Here you can easily view all of the events that are live in the app on a given day. The data is filterable by market, subgenre, app, and by searchable keyword inputs. All of the events are linked to screenshots and videos so you can easily see what they're all about.

{% embed url="<https://youtu.be/7PwrU9sZ1c4>" %}

## **How to access**

You can access the Tracker tool from the Tracker tab at the top of our Impact Portal or by clicking [here](https://my.liquidandgrit.com/tracker). You must have a subscription and be logged in to access Liquid and Grit’s Tracker tool.&#x20;

To learn more about gaining access, email [Brett](mailto:bret.nowak@liquiandgrit.com).

<figure><img src="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2FoeQymraOylfU5eZzDiBH%2Fimage.png?alt=media&amp;token=9aaaaa1c-9c0d-4742-becd-e4bb06c9f461" alt=""><figcaption><p>Liquid and Grit's Tracker Tool</p></figcaption></figure>

### Discover more about:

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>How to use</strong></td><td>Learn how to navigate and utilize our Tracker tool</td><td></td><td><a href="/members-faq/design-portal/tracker/how-to-use-tracker">How to Use - Tracker</a></td></tr></tbody></table>

###

##


# How to Use - Tracker

Information on how to navigate and utilize our Tracker tool

### **Filter by Date**

You can use the calendar drop down menu in the upper right corner of the Tracker to customize date ranges for your selection. Browse current, past, and future activities.

### **Search**

You can search for games and activities by keywords using the search bar in the upper left corner of the Tracker.

### **Filtering**

You can use the filter menu on the left side of the Tracker to display activities from the Casino, Casual, Core, or Sports and Racing markets. You can use the filter menu on the left side of the Tracker to filter activities by subgenre. Tracker provides 49 subgenre filters. You can use the filter menu on the left side of the Tracker to filter activities by game. Tracker provides over 450 game filters.

<figure><img src="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2FBHtSWtFr9XmVbFlhyisY%2Fimage.png?alt=media&amp;token=11b5cb01-b48d-42a8-969c-c00234437c16" alt=""><figcaption></figcaption></figure>

### **Default Selection**

Tracker displays all activities for all tracked games for the last month by default.

### **Export Data**

You can export your filtered data by clicking the “Download Excel CSV” button in the upper right corner of the Tracker.

<figure><img src="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2FO7vaRXk9ogzTiQrbQcOU%2Fimage.png?alt=media&amp;token=978bce50-21e8-4a1f-b45e-0438264aa8ca" alt=""><figcaption><p><strong>Export to Excel via CSV</strong></p></figcaption></figure>

### **Event** Links

From the list of games and events generated by your filter selection you can click event links that direct you to game screenshots and video, hosted by our Impact Portal Database tool. You must have a Impact Portal subscription to view game screenshots and video.

<figure><img src="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2FqIZJsx6xLTp9bfqzP2ck%2FEvent%20Links.gif?alt=media&amp;token=71b0df19-143c-4b60-8315-537f385c979c" alt=""><figcaption><p><strong>Click links to view screenshots and video</strong></p></figcaption></figure>

## Tips

Double-check punctuation when using the search function. For instance, searching “pop slots” returns no results, whereas searching “pop! slots” will successfully return results for the app, “POP! Slots”.


# Lift Tool

More information on the Lift tool

## Overview

In short, the Lift tool will give you revenue impact numbers by mechanics and individual product releases. It does this by first combining our data with revenue providers—such as Data.ai, Sensor Tower, and App Magic—and then doing daily calculations on the revenue lift of each product release.&#x20;

The two main views in the Lift tool are by individual product release and by aggregated mechanic.

## Revenue Impact Options

### By **Individual Product Release**

One view gives you the revenue impact by both week over week and month over month numbers for individual product releases. You can then easily filter the product releases by a type, such as challenge events (as shown below). You can also easily filter by app, market, genre, date, and more.&#x20;

<figure><img src="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2FDVNcN9wsX6yyhpeCzsfn%2FScreenshot%202023-03-30%20at%201.30.56%20PM.png?alt=media&amp;token=9d87e54b-af54-498f-a549-79cdc69f6ff6" alt=""><figcaption></figcaption></figure>

You will also be able to find out more information about that product release by clicking on the name and going directly to its screenshot library.

<figure><img src="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2FF212mZyMrw3AWkuJlMpz%2FScreenshot%202023-03-30%20at%201.33.42%20PM.png?alt=media&amp;token=c6ad50b2-80c5-4946-879f-9d3d64ccd1cc" alt=""><figcaption></figcaption></figure>

### **By Aggregated Mechanic**

To understand the average and median revenue impact by a mechanic, such as challenge events in the casual market, you can view the data by aggregated mechanic. You will see the count, average and median revenue impact, and the standard deviation of the revenue impact for each mechanic.

<figure><img src="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2FmVw7IgNsUNfRn0lmSQxE%2FScreenshot%202023-03-30%20at%201.31.53%20PM.png?alt=media&amp;token=4fc24af6-b47d-409e-913a-246f64588f5f" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The standard deviation can represent the risk of a mechanic in the market. So although the average revenue impact might be high, the standard deviation might also be high. Both of these numbers are important tools to help inform your product roadmap.
{% endhint %}

### **Data Source**

The data source will come from our New Releases Database as well as your API key and your revenue data provider (such as Data.ai, Sensor Tower, App Magic, etc.). Through your Admin panel, you will be able to connect your API key information to pull in your preferred revenue data to be combined with our data.


# API Keys

How to get API keys from Sensor Tower or Data.ai

Here are the general steps on how to obtain API keys for *Sensor Tower* and *Data.ai*.&#x20;

{% hint style="info" %}
Keep in mind details may vary slightly based on each platform's user interface, and you may need certain permissions or subscription levels.
{% endhint %}

## SensorTower

1. Log in to your SensorTower account.
2. Go to the account settings or user profile.
3. Look for API Key section, usually found under account settings.
4. Click 'Generate new API key' if it's the first time, or 'Show API key' if it's already generated.
5. Save the API key somewhere secure. Treat it as you would a password.

## Data.ai

1. Login to your Data.ai account.
2. Navigate to your account or user settings.
3. Look for a section related to API or developer settings.
4. Use the 'Generate New API key' option, or if an API key is already generated, there should be an option to reveal it.
5. Keep your API key secure and do not share it with unauthorized individuals.

{% hint style="info" %}
Remember, if you can't locate these settings, consider reaching out to each platform's support team for direct assistance. You will need certain account privileges, depending on the platform's policy, to access and generate API keys.
{% endhint %}


# Custom Work

Learn how to subscribe to Liquid & Grit's custom work team that provides data, analysis, and insights on the subjects that matter to you.

{% hint style="info" %}
Get in touch with us [here](https://liquidandgrit.typeform.com/to/ZjKew2X6?typeform-source=www.liquidandgrit.com) for more information.
{% endhint %}

## Premium Insights Engine *—Custom for your team.*

Liquid & Grit provides deep, actionable product research that helps teams answer their highest-priority product questions. From monetization and economy teardowns to deep competitive analysis, our research is designed to help your team make faster, more confident product decisions.

<figure><img src="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2FbvKze295qsySNQAHHW0g%2Fimage.png?alt=media&amp;token=d8eaf4bc-5431-4886-9724-6866f33c0700" alt=""><figcaption></figcaption></figure>

## A dedicated, always-on research partner.

Our research team acts as an extension of your product organization, investigating the questions your team doesn't have the bandwidth to answer internally. Every engagement is tailored to your business objectives and product priorities.

<figure><img src="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2FEU2TBDSz41pOU3l8VV3r%2Fimage.png?alt=media&amp;token=1688302a-d519-4738-b8cc-779e2aece2ea" alt=""><figcaption></figcaption></figure>

## Project Management

You'll have visibility throughout the project via a shared Google Doc, dedicated Slack channel, and weekly check-ins, where you can review progress, provide feedback, and ask questions along the way.

At the end of the project, you'll receive:

* A Google Doc with findings and recommendations
* A Google Sheet containing supporting data
* A Google Drive folder with screenshots and captures

Strategic, Development, and Quick-turn projects are scoped upfront, with the work defined in a written scope and sized by project blocks.

Deep Expertise Across Product, Economy, Monetization, and Growth

A full suite of research capabilities, under one subscription.

<table data-header-hidden="false" data-header-sticky><thead><tr><th width="178">Topic</th><th width="281">Example Questions</th><th>How We Approach It</th></tr></thead><tbody><tr><td><p><strong>FTUE</strong></p><p>First Time User Experience</p></td><td>Where do friction points lead players to drop off in the first session? How do top games introduce tutorials, rewards, and early monetization?</td><td>We capture the first 5–7 hours of play across leading apps, tracking onboarding patterns, friction points, and monetization timing to surface best practices.</td></tr><tr><td><strong>ECON</strong><br>Economy Analysis</td><td>Where is the economy balanced or leaking value? How do top competitors pace rewards, sinks, and progression?</td><td>We play through early and mid-game across spend profiles, mapping faucets, sinks, rewards, and more.</td></tr><tr><td><strong>COMB</strong><br>Competitive Monitoring and Benchmarking</td><td>How do we stack up against direct competitors? What are they doing that we aren’t?</td><td>We run a structured teardown across the dimensions most relevant to your product — feature set, monetization, live ops design, and content — and deliver a clear, actionable comparative report.</td></tr><tr><td><strong>$$$$</strong><br>Monetization &#x26; Pricing Analysis</td><td>How are leading games structuring offers, conversion points, and player value? Where are the biggest monetization opportunities?</td><td>We inventory IAP offers, triggers, and conversion tactics across comparable products, surfacing the gaps and opportunities most relevant to your game.</td></tr><tr><td><strong>UAGA</strong><br>UA &#x26; Growth Analysis</td><td>Which creative trends and channel strategies are working? How well does acquisition align with the actual game experience?</td><td>We audit ad creative, network activity, and social channels — then assess how acquisition messaging connects to FTUE and early gameplay to identify misalignment and opportunity.</td></tr></tbody></table>

![](https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-Mi8LcxMv8dnYEj5TJ5r%2F-Mk9gTA50eSRwB-NOR2X%2F-Mk9gqV7ke8ICyc2InV8%2FScreen%20Shot%202021-09-21%20at%201.38.26%20PM.png?alt=media\&token=c4376f66-76d8-402e-99a0-bc7a7cd80f91)

## How to Get Started&#x20;

1. Fill out our 2 minute [intake form](https://liquidandgrit.typeform.com/to/ZjKew2X6?typeform-source=www.liquidandgrit.com) and we'll see if it's a good fit.
2. If your request can be answered using our existing research, we'll compile the relevant insights and share them with you as part of your Liquid & Grit subscription.
   1. For more information on requests such as these, explore our [Research Rangers.](/members-faq/custom-projects/custom-work-projects-1)
3. If we don’t already have what you seek, we can discuss the details of a custom work project, including scheduling, pricing, and the types of insights that will most help your team.
4. We will outline your project using a shared Google document.
5. You will receive your desired information and insights by the agreed-upon date.

{% hint style="info" %}
\*Note that custom work projects are priced separately from Liquid & Grit subscriptions. Find more details on pricing [here](https://www.liquidandgrit.com/consulting/).
{% endhint %}


# Research Rangers

Research Rangers is an exclusive service for Liquid and Grit subscribers that offers expert support to help you navigate our Impact Portal and beyond.

{% hint style="info" %}
Our team answers questions about specific topics that are curated from our existing database and insights library. For subjects that require an extended period of time or external research, please reach out to <brett.nowak@liquidandgrit.com> to discuss the details of a [custom work project](/members-faq/custom-projects/custom-work-projects).
{% endhint %}

## Submit a Request

To submit a research request, please fill out [this form](https://liquidandgrit.typeform.com/research). Once the request is submitted, our team will:

1. Follow up to confirm the project’s scope and ask any follow-up questions, if necessary.
2. Complete research (typically in a Google Document or spreadsheet).
3. Share your completed request through your preferred communication channel (e.g. shared Slack channel, email, or Slack DM).

{% hint style="success" %}
We typically respond to requests within one week.&#x20;
{% endhint %}

## Examples of Requests

I'm looking for examples of \[X] feature in \[Y] subgenre. I've copied screenshots from Empires and Puzzles and Lords Mobile as an example of what I'm looking for. Can you look into examples in other comps?

***

Do you have more information on \[X] feature in \[Y] app? We want to extend our season pass in our app and are investigating the final reward when players reach the highest rank in the season. For example, see the image below:

* Can we get a sample of videos for this prize chest?
* We want to know if it continues to give a prize chest or it is just one time?
* Do they have any limit for those prize chests?

## Best Practices

* Include relevant details and examples to help us best respond to your request.
* Mention your name, role, and market in your request, as well as any team members that might also be interested in our findings (we will tag them on Slack or email when we respond).
* Attempt to self-service your request first by using Liquid & Grit's tools and database. Feel free to fill out the form if you need help using our product for a specific use case.


# Scorecard

Information on Liquid and Grit's product Scorecard tool

## Overview

The **Scorecard** tool helps subscribers self-check the health of an app or set of apps tracked by Liquid and Grit.

The [Scoring Guide](/members-faq/custom-projects/scorecard/how-to-use-scorecard) shows you how to determine an app’s health, from the player’s perspective, by examining select characteristics of different release types using data pulled from our Impact Portal. Characteristic data results are then converted into a score (review how the scoring scale was set [here](/members-faq/custom-projects/scorecard/additional-information)). Scorecard results can be used to compare against other apps within the same market or to track changes to an app's health over time.

<mark style="color:blue;">This product is currently only available for apps within the casino market (bingo, casual casino, poker/cards, and slots).</mark>

To request a scorecard for non-casino markets/genres or for any questions regarding the scoring process, reach out to us at <support@liquidandgrit.com>.&#x20;

### Characteristics

See [Characteristics in Depth](/members-faq/custom-projects/scorecard/additional-information#characteristics-in-depth) to review why we selected this set of characteristics to determine the health of an app.

|         Features         |           Events           |          Content         |
| :----------------------: | :------------------------: | :----------------------: |
|      Total available     |      Mechanic variety      |      Total available     |
|     Mechanic variety     |   New event release rate   | New content release rate |
| New feature release rate | Simultaneous active events |             -            |
|             -            |      Active event days     |             -            |

### **Discover more about:**&#x20;

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>How to Use</strong></td><td>Learn how to navigate and utilize our Scorecard tool</td><td></td><td><a href="/members-faq/custom-projects/scorecard/how-to-use-scorecard">How to Use - Scorecard</a></td></tr><tr><td><strong>Additional Information</strong></td><td>More information on the scoring scale and characteristics in depth</td><td></td><td><a href="/members-faq/custom-projects/scorecard/additional-information">Additional Information</a></td></tr></tbody></table>


# How to Use - Scorecard

Information on how to navigate and utilize our Scorecard tool

## Scoring Guide

### 1. Getting Started

1. Make a copy of the [Scorecard](https://docs.google.com/spreadsheets/d/1ILHJL3QZLdAKRyEnobGOU-VuJMJT3cAYBkFRZtro92I/edit#gid=0) to track characteristic data and keep score.
2. On your Scorecard, set the correct scoring scale (see image) on the "Total Score" tab.
   1. Currently, only casino apps are able to be scored.
   2. To score multiple apps from different sub-genres set the scoring scale to "Casino- Total Market".
3. Add all apps that you want to score to the "Game Set" column (see image).

   1. Any casino app tracked by Liquid and Grit may be added to compare scores.
   2. A list of apps tracked by Liquid and Grit can be found [here](https://docs.google.com/spreadsheets/d/1GdAdf-m-sifBsv68srhLSaC6K02Vc9t2BIIJyOfdibM/edit#gid=966639132).

   <figure><img src="https://lh5.googleusercontent.com/7H54d9rRpOCISJrN7lyhcsRqhRg80dGxB9T6lmsxhFIJQDAwC8O1C-p4ZzkzljdYaOC774GRrOiz_l9Fh1G4m_S6VvI-WYEyI1th25qUHbJdYzKDX48wDSIFCKdyuoI8XHK_upmuf2ZX83Wc-iAmios" alt=""><figcaption><p>Set the scoring scale at the top left and replace "App #" with all apps you want to score.</p></figcaption></figure>
4. Next, you will use the [Creating the Dataset](#docs-internal-guid-88a0e1e7-7fff-af0e-7f3c-08b47f17ba95) guide to extract the necessary data from Liquid and Grit's Impact Portal tools.
5. After pulling the data, the comprehensive scoring instructions ([3](#docs-internal-guid-f41540a4-7fff-67b9-9dcc-99646ac40c89), [4](#docs-internal-guid-847e1b9a-7fff-4849-fbcd-a503a172ab32)) will help you to determine characteristic data results and set a grade for each.

### 2. Creating the Dataset <a href="#docs-internal-guid-88a0e1e7-7fff-af0e-7f3c-08b47f17ba95" id="docs-internal-guid-88a0e1e7-7fff-af0e-7f3c-08b47f17ba95"></a>

This section will help you locate, pull, and sort the characteristic data needed to determine a final score from our Impact Portal tools, including the [Database](https://my.liquidandgrit.com/library/gallery) and [Tracker](https://my.liquidandgrit.com/tracker) (subscription required).&#x20;

#### Building your Database Pivot <a href="#docs-internal-guid-4575c03f-7fff-8d80-93eb-30b8ca88e27c" id="docs-internal-guid-4575c03f-7fff-8d80-93eb-30b8ca88e27c"></a>

1. Visit the Liquid and Grit [Database](https://my.liquidandgrit.com/library/gallery) (subscription required).
   1. Click [here](/members-faq/design-portal/database) for more information on our Database.
2. Set baseline parameters on the sidebar.
   1. Checkmark the boxes for "Features", "Events", and "Content".
   2. Set the date range to "All Time".
      1. Setting a limited date range in this step will cause some characteristic data to not match up with the scoring scale.
3. Select a market.
   1. Currently, only casino apps tracked by Liquid and Grit are available to score.
4. Select a genre and subgenre.
   1. Apps can be scored against a broader market or within a sub-genre.
5. Select apps to compare.&#x20;
   1. A list of apps tracked by Liquid and Grit is found [here](https://docs.google.com/spreadsheets/d/1GdAdf-m-sifBsv68srhLSaC6K02Vc9t2BIIJyOfdibM/edit#gid=966639132).
6. Download the CSV file and import it onto the "Upload Database CSV" tab on your Scorecard.
   1. The CSV button is at the bottom of the left sidebar (see image).
7. Select all data on the sheet then press "Insert" > "Pivot table", and rename the new tab “Database Pivot”.

<figure><img src="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2FCZitOkAwbeKR4Qee5a2G%2FCSV%20button.png?alt=media&amp;token=8066542d-16de-4864-bad8-602231ab43c4" alt=""><figcaption><p>Download CSV</p></figcaption></figure>

#### Building your Event Pivot  <a href="#docs-internal-guid-df2d0214-7fff-10e8-fda8-186b19abfe12" id="docs-internal-guid-df2d0214-7fff-10e8-fda8-186b19abfe12"></a>

1. Visit the Liquid and Grit [Tracker](https://my.liquidandgrit.com/tracker).
   1. Click [here](/members-faq/design-portal/tracker) for more information on our Tracker.
2. Set baseline parameters on the sidebar.
   1. Set a date range.
      1. We recommend quarterly or yearly ranges.
   2. Checkmark "Events".
3. Select a market.
   1. Currently, only casino apps tracked by Liquid and Grit are available to score.
4. Choose a genre and subgenre.
   1. Choose the same market and subgenre selections as you did in the previous section when building your Database Pivot.
5. Select apps to compare.&#x20;
   1. Pick the same apps as you did when building your Database Pivot.
6. Download the CSV file and import it onto the "Upload Event Tracker CSV" tab.
7. Select all data on the sheet then press "Insert" > "Pivot table", and rename the new tab “Event Pivot”.

### 3. Database Pivot Scoring <a href="#docs-internal-guid-f41540a4-7fff-67b9-9dcc-99646ac40c89" id="docs-internal-guid-f41540a4-7fff-67b9-9dcc-99646ac40c89"></a>

Open your Database Pivot to determine characteristic data for

* Total available features.
* Feature mechanic variety.
* New feature release rate.
* Event mechanic variety.
* New event release rate.
* Total available content.
* New content release rate.

#### Total Available Features and Content

1. Set Database Pivot parameters.
   1. Under Rows add “tgp\_game”.
   2. Under Values add “title” summarized by “COUNTA”.
   3. Under Filters add “type”.
2. Determine the total available features and content by swapping the “type” filter between the two.
   1. Be sure only one "type" is active at a time, either features or content.
3. Add the number of total features to the proper "Results" column of the "Features" and "Content" tabs on your scorecard.
   1. Add results for the total available features to table 1a (on the "Features" tab).
   2. Add results for the total available content to table 3a (on the "Content" tab).
4. Set a score by determining where the results land on each tab’s scoring scale (see image).

<figure><img src="https://lh3.googleusercontent.com/2zXDlWxi_JMREYwK8aM-obOUv2xm2OIkk3_41l-_PRxKVxmLIKhJ4p8RVHS6M_JTEj2XP3byd3nBg83uywFvjMMxuXl857NKO5kDME3i-F8kTuUWwVrWfljjmRslndIZR9GENBpQ3VWrgW3Wl8sud3s" alt=""><figcaption><p>In this instance, a result of 75 total available features falls within the range for a score of 8, a result of 36 gets a score of 4, and a result of 111 gets the maximum score of 12.</p></figcaption></figure>

#### Monthly New Release Rates <a href="#docs-internal-guid-72da348e-7fff-d8b5-349b-071594091b6d" id="docs-internal-guid-72da348e-7fff-d8b5-349b-071594091b6d"></a>

1. To score all-time release rates, continue to step #3.
2. To score release rates for a specific date range:
   1. Add “publish\_date” to Filters.
   2. Set filter status to “Filter by condition> Is between" then add date ranges formatted as YYYY-MM-DD.
   3. For consistent results set the same date range used to build the event pivot.
   4. Recommended minimum date range is a quarter year.
3. Determine the total releases within the selected time frame by swapping the "type" filter between features, events, and content.
   1. Be sure only one "type" is active at a time.
4. Add the total releases within the time frame to the proper "Results" column of each tab.
   1. Add feature release rate results to table 1b (on the "Features" tab).&#x20;
   2. Add event release rate results to table 2a (on the "Events" tab).&#x20;
   3. Add content release rate results to table 3b (on the "Content" tab).
5. Determine the number of months in the selected date range for each app and add the results to the column labeled “Months” on the same table.&#x20;
   1. Dates for when Liquid and Grit began tracking each game can be reviewed [here](https://docs.google.com/spreadsheets/d/1GdAdf-m-sifBsv68srhLSaC6K02Vc9t2BIIJyOfdibM/edit#gid=966639132).
6. Set a score by determining where the results for the release rates land on each tab’s scoring scale.

#### Mechanic Variety <a href="#docs-internal-guid-c147fc07-7fff-732f-b4bf-f5db9a7373c9" id="docs-internal-guid-c147fc07-7fff-732f-b4bf-f5db9a7373c9"></a>

1. Remove the "publish\_date" filter if one was set in the previous section.
2. Remove “title” from Values and replace it with “mechanic” summarized by “COUNTUNIQUE”.
3. Determine mechanic variety for features and events by swapping the “type” filter between the two.
   1. Be sure only one "type" is active at a time, either features or events.
4. Add mechanic variety to the proper "Results" column on the "Features" and "Events" tabs.
   1. Add feature mechanic variety results to table 1c (on the "Features" tab).
   2. Add event mechanic variety results to table 2b (on the "Events" tab).
5. Set a score by determining where the results for mechanic variety land on each tab’s scoring scale.

### 4. Event Pivot Scoring <a href="#docs-internal-guid-847e1b9a-7fff-4849-fbcd-a503a172ab32" id="docs-internal-guid-847e1b9a-7fff-4849-fbcd-a503a172ab32"></a>

Open your Event Pivot to determine characteristic data for

* Simultaneous active events.
* Active event days.

#### Simultaneous Active Events <a href="#docs-internal-guid-099593ad-7fff-1a44-64dc-32e49dd6ee96" id="docs-internal-guid-099593ad-7fff-1a44-64dc-32e49dd6ee96"></a>

1. Set event pivot parameters.
   1. Under Rows add “game”.
   2. Under Values add “activity#” (starting with “activity1”) until there is one with no data listed for any app (see images #1 and #2).
   3. Summarize each “activity#” by “COUNTA”.
   4. Calculate the sum of each app’s row (see image #3).
      1. Use the formula “SUM (value1:value2)” to quickly add the total for each game.
   5. Add the sum to the results column of table 2c on the "Events" tab.
   6. Determine the total number of days in the selected date range and add results to the "Days" column in table 2c (of the "Events" tab).
      1. Use the formula “DATEDIF(start\_date, end\_date, “unit”) to determine the difference in days between two dates.
      2. Dates for when Liquid and Grit began tracking each game can be reviewed [here](https://docs.google.com/spreadsheets/d/1GdAdf-m-sifBsv68srhLSaC6K02Vc9t2BIIJyOfdibM/edit#gid=966639132).
   7. Repeat for each app to compare simultaneous active events.
   8. Set a score by determining where the results land on the scoring scale on the "Events" tab.

<figure><img src="https://lh6.googleusercontent.com/4tpc85gGs3sjRrukYC6UwaqQYEjVRKk7DSXkoMz8OvHPeuyg1sBM1FBrCsT5qxQMTd5JfaYqCebzB6uBv9hGqKvObjHdNMWNMV4mxXXQxsMECOTF-kk80t7jAyfJrUt8YiSYPNUYmgRt1sdfMAVSueU" alt=""><figcaption><p>#1. Bingo Blitz has up to two activity numbers compared to Bingo Party’s three activity numbers.</p></figcaption></figure>

<figure><img src="https://lh5.googleusercontent.com/_I7taqy2Tjgyddk_5kQCfnqBDXLBHh2QaUOL8bTDKHS7X5mtSWVsnrdg7GtRVsUfRyuDZra6PoLxyAlpgsJ-0wY3ZDc3JAL44p_aenuXraCFEB_K1W3vCC_rYXyyGXGS552CkJLUXAmHELv6jwA2pUk" alt=""><figcaption><p>#2. Continue to add “activity#” to Values until a column lists a “0” for all apps.</p></figcaption></figure>

<figure><img src="https://lh6.googleusercontent.com/m-3j7Vk4dB4bVE7_Nrw3kh4y8Z9UvUFMJx7_mDes7UUjHrGCe9IYW1K2RNyCKHRF0vKgQ6635e3UWWmsyk-2ag588dggPnxBdK6hv7mKOq5EsOvLxuMiblgQwTKQZ0R-QpgpRhpraMmnpshRiA5bb84" alt=""><figcaption><p>#3. Big Fish Casino’s total event count is 142.</p></figcaption></figure>

#### Active Event Days <a href="#docs-internal-guid-3484611f-7fff-4c4b-1a1f-73b7c11cd3ec" id="docs-internal-guid-3484611f-7fff-4c4b-1a1f-73b7c11cd3ec"></a>

1. On your Event Pivot table find the value in column “activity1” for each app (see image).
2. Add the value of “activity1” to the “Results” column of table 2d on the “Events” tab.
3. The value calculated under the percent column represents the percentage of days that had at least one active event within the time frame.
4. Set a score by determining where the results land on the scoring scale found on the "Events" tab.

![](https://lh5.googleusercontent.com/fzjWzEoa9kDKAhlhDGePeGBGp_haugT5ACT1_rdSJcxfb1TfpENsTyoi03L9MqFFeDHbT2zwzRpBn6A4ZYO-IEH7Nv2aZ-crUKQm-tsFE2vnREUvbmwSi9XdgoSWVlSea6tUCOtQsl3HUcrqB32gQEQ)

### 5. Review Results <a href="#docs-internal-guid-b8e59078-7fff-2327-e7a5-6b48791f4195" id="docs-internal-guid-b8e59078-7fff-2327-e7a5-6b48791f4195"></a>

Results from each tab are auto-populated onto the “Total Score” tab. When comparing a set of apps, ranked results for each section can be reviewed.

<figure><img src="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2FfYm0Jn2uTV2TaKa9w6vW%2FScreenshot%202023-02-21%20at%2015-07-53%20Scorecard%20(Template)%20-%20Scorecard%20(Template)%20-%20Total%20Score.pdf.png?alt=media&amp;token=ccef24f3-b1f0-4d2c-942f-83a5669b8c5d" alt=""><figcaption><p>Example of final results.</p></figcaption></figure>


# Additional Information

## Additional Information

### Scoring Scale

How the scoring scale was set:

1. Characteristic data was pulled from all Liquid and Grit tracked apps (casino only).
2. Outliers were removed.
3. Each characteristic’s data mean was determined.
4. Scores were evenly distributed along the results range.

### Characteristics in Depth

#### **Features**

Features are permanent or recurring releases related to the meta experience and generally have no time limit for availability. Through a variety of mechanisms, features supplement core gameplay and enhance the user experience.&#x20;

Feature characteristics used to score an app’s health include **total available features** and **new feature release rate**. Increasing the number of available features with a steady stream of new releases can help increase a game’s attractiveness to new users and provide an enriching experience for engaged players.&#x20;

Features are classified into families by a primary mechanic. Many features offer multiple mechanics and could fit into several families. When implemented effectively, a variety of **features with different mechanics** can help engage new users by creating a dynamic and satisfying gameplay experience. Mechanic taxonomy can be reviewed [here](/members-faq/design-portal/database/taxonomy).

#### **Events**

Events are limited-time releases that vary in complexity and active length. They can be released as one-offs or recur regularly, often at expected intervals. Events can tie in with core content while offering something new or unexpected, such as bonus value or a different way to engage.

One characteristic used to measure an app’s health is the **release rate of new events**. A steady stream of events can create an attractive and fun experience that encourages new users to convert and helps retain engaged players. Additionally, the **percentage of days featuring an active event** is scored to measure event re-releases and reskins.

The **average number of events active on any given day** is another scored characteristic of events. Simultaneous events may function separately but, when implemented creatively, can work together to subvert core gameplay expectations and foster surprise and delight in loyal users.

Events are classified into families by a primary mechanic though, like feature mechanics, many events offer multiple mechanics and can fit into several families. A **variety of events using different mechanics** can attract new users by demonstrating different and fun ways to engage. Mechanic diversity also helps keep gameplay fresh for engaged and loyal users. Mechanic taxonomy can be reviewed [here](/members-faq/design-portal/database/taxonomy).

#### **Content**

Content includes all elements integral to an app’s core gameplay loop. These are often identified as “items” continually released such as heroes, slot machines, gameplay levels, or vehicles. Similar to features and events, content is scored according to **release rate** and the **total amount of content available** to players.


# API Documentation

Information on Liquid and Grit’s API

## **Overview**

Liquid and Grit has developed a RESTful API and is available to select clients to support their need to directly access our data. As a RESTful API, clients are free to use their programming tool of choice and use standard HTTP features to access the data.

All API calls are made to the following endpoints and all responses will return a JSON object:

* [/api/cnd/get](/members-faq/development/api-documentation/api-cnd-get) - Feature Database
* [/api/cnd/event-tracker/get](/members-faq/development/api-documentation/api-cnd-event-tracker-get) - Events

### **Authentication**

The API requires authentication in order for a request to be served. You will need two items of information to be successfully authenticated:

* client id
* api key

This authentication information should be included in every API request presented to our server.

{% hint style="info" %}
**Please contact your Liquid and Grit representative for details on acquiring the above credentials or email <support@liquidandgrit.com>.**

API access is for Enterprise level account holders only.
{% endhint %}

### Querying the Data

The API automates the Features Database query process currently provided by our online tool and accepts only the GET method. Other HTTP methods are not allowed and will result in a client error.

The API requires you to submit all necessary information in one query string. This includes both your credentials and other information needed to complete your data request. The components of this query string are provided below. Please note that some are required while others are optional.

To illustrate use of our API, an example using Python is presented below.

### Using Python with the REST API

The Python example uses the requests library to process the request and the json library to read the delivered data.

![](https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-Mi8LcxMv8dnYEj5TJ5r%2F-Mi8Mdy7p6uoSfQOLaBx%2F-Mi8N6s6VUDdBVJMf4nn%2FScreen%20Shot%202021-08-27%20at%201.49.55%20PM.png?alt=media\&token=db1f85ea-b60a-4da6-98f9-0fad0057143d)

After importing the necessary libraries, the above example defines your credentials and the endpoint (url). The next step is to construct the complete query string before passing it to the API using the request library. This last step is explained in more detail below.

### Define Query String

The query string is passed as a Python dictionary with each component of the string representing key:value pairs. The first three components are your credentials (client-id, api-key) and required ‘id’. The next component is the filter, which defines the parameters used for data selection.

If using the standard requests library, the filter array must be passed one component at a time using index\[notation] slicers to specify each part of the filter array as a separate parameter in the query string. For example, to identify the filter parameter ‘page’, you will specify the key:value pair as ‘filter\[page]’: @value. For filter parameters accepting a range of values (e.g. date\_range\_published or date\_range\_added), you will need to follow the parameter identification with an index of \[0] or \[1] to identify the start and end date respectively as demonstrated in the example.

### API Response

The API will return a JSON object in response to your request. The object will arrive in plain text format and will require the use of the json library to parse the data. In the example, the json.load method is used to read the object text and specifies the ‘results’ key using index notation (\[‘results’]\[0]) to access the first record (displayed below).

![](https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-Mi8LcxMv8dnYEj5TJ5r%2F-Mi8Mdy7p6uoSfQOLaBx%2F-Mi8NPYpUhtPfua5eoVM%2FScreen%20Shot%202021-08-27%20at%201.50.59%20PM.png?alt=media\&token=09500b97-6ef6-412c-bf83-be81182b12f8)


# /api/cnd/get

Endpoint for fetching data from the Features Database.

The `/api/cnd/get` endpoint is used for fetching data from our [Features Database](https://my.liquidandgrit.com/library/gallery).

### Querying data from the Features Database

#### REQUEST ENDPOINT

```
GET https://my.liquidandgrit.com/api/cnd/get
```

#### REQUEST ARGUMENTS

| Field                            | Type    | Description                                                                                                                                                                                                                                |
| -------------------------------- | ------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| client\_id (required)            | string  | Your client ID                                                                                                                                                                                                                             |
| api\_key (required)              | string  | Your API key                                                                                                                                                                                                                               |
| id (required)                    | integer | <p>The Data ID</p><p>1 = Features Database</p>                                                                                                                                                                                             |
| filters\[tag\_group\_data]       | boolean | <p>Flag to return tag group data<br>1 = True</p>                                                                                                                                                                                           |
| filters\[page]                   | integer | <p>Result page number<br>Default = 0</p>                                                                                                                                                                                                   |
| filters\[limit]                  | integer | <p>Number of rows to return<br>Default = 200<br>Maximum value = 200</p>                                                                                                                                                                    |
| filters\[date\_range\_published] | array   | <p>Filter on the date range published. Should be an array of two dates - the start and end<br>Example:<br>filters\[date\_range\_published]\[0] = '2024-01-01 00:00:00'<br>filters\[date\_range\_published]\[1] = '2024-01-01 23:59:59'</p> |
| filters\[date\_range\_added]     | array   | Filter on the date range modified                                                                                                                                                                                                          |

#### CURL REQUEST EXAMPLE

```powershell
curl --location --globoff 'https://my.liquidandgrit.com/api/cnd/get?client_id=your_cliend_id&api_key=your_api_key&id=1&filters[limit]=100&filters[date_range_published][0]=2024-01-01%2000%3A00%3A00&filters[date_range_published][1]=2024-01-10%2023%3A59%3A59' 
```

#### EXAMPLE RESPONSE

```json
{
    "success": true,
    "total": 43380,
    "page_total": 1,
    "page_index": 0,
    "results": [
        {
            "id": "49660",
            "version_id": "232237",
            "title": "Character Madness! - Tennis Clash",
            "subtitle": null,
            "excerpt": null,
            "author": "John Doe",
            "publish_date": {
                "date": "2024-01-01 11:11:11.000000",
                "timezone_type": 3,
                "timezone": "America/Los_Angeles"
            },
            "type": "2",
            "comment_count": null,
            "order_index": "0",
            "file_hash": null,
            "enabled": "1",
            "alternative_titles": "Character Madness 1,Character Madness 2",
            "image_node_id": "1137737",
            "default_image_id": "4741482",
            "default_image_actual_width": "225",
            "default_image_actual_height": "300",
            "default_image_size": "131068",
            "default_image_extension": "png",
            "default_image_credit": null,
            "default_image_caption": "",
            "default_image_added": "1676913777",
            "extension": "png",
            "default_image": "https://732c2069d187077d2b87-0063d8ca473f04bfd7f021ac67664965.ssl.cf2.rackcdn.com/8f7ba4f6a870bd4b06dfb9375b6b7860.png",
            "permalink": "https://my.liquidandgrit.com/library/gallery/character-madness-tennis-clash",
            "release_history": [
                {
                    "id": "3",
                    "alternative_title": "Character Madness 1",
                    "start_date": "2024-01-02 00:00:00",
                    "end_date": "2024-01-02 00:00:00"
                },
                {
                    "id": "4",
                    "alternative_title": "Character Madness 2",
                    "start_date": "2024-01-03 00:00:00",
                    "end_date": "2023-01-03 00:00:00"
                },
            ]
        }
    ]
}
```


# /api/cnd/event-tracker/get

Endpoint for fetching event data.

The `/api/cnd/event-tracker/get` endpoint is used for fetching event data such as release history.

### Querying Event Tracker data&#x20;

#### REQUEST ENDPOINT

```
GET https://my.liquidandgrit.com/api/cnd/event-tracker/get
```

#### REQUEST ARGUMENTS

| Field                            | Type    | Description                                                                                                                                                                                                                                                                            |
| -------------------------------- | ------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| client\_id (required)            | string  | Your client ID                                                                                                                                                                                                                                                                         |
| api\_key (required)              | string  | Your API key                                                                                                                                                                                                                                                                           |
| filters\[page]                   | integer | <p>Result page number<br>Default = 0</p>                                                                                                                                                                                                                                               |
| filters\[limit]                  | integer | <p>Number of rows to return<br>Default = 200<br>Maximum value = 200</p>                                                                                                                                                                                                                |
| filters\[date\_range\_published] | array   | <p>Filter on the date range published. Should be an array of two dates - the start and end<br>Example:<br>filters\[date\_range\_published]\[0] = '2024-01-01 00:00:00'<br>filters\[date\_range\_published]\[1] = '2024-01-01 23:59:59'</p>                                             |
| filters\[date\_range\_added]     | array   | Filter on the date range modified                                                                                                                                                                                                                                                      |
| filters\[sort]                   | array   | <p>How to sort the data. Array with sort column and direction</p><p><br>Default: published\_date</p><p></p><p>Sort Values: </p><ul><li>publish\_date</li><li>modified\_date</li></ul><p>Example:</p><p>filters\[sort]\[0] = 'modified\_date'</p><p>filters\[sort]\[1] = 'desc'<br></p> |

#### CURL REQUEST EXAMPLE

```powershell
curl --location --globoff 'https://my.liquidandgrit.com/api/cnd/event-tracker/get?client_id=your_client_id&api_key=your_api_key&filters[limit]=20&filters[date_range_modified][0]=2024-01-01%2000%3A00%3A00&filters[date_range_modified][1]=2024-01-20%2023%3A59%3A59&filters[sort][0]=modified_date&filters[sort][1]=desc'
```

#### EXAMPLE RESPONSE

```json
{
    "success": true,
    "total": 1510699,
    "page_total": 1,
    "page_index": 0,
    "results": [
        {
            "id": "127011",
            "activity_id": "55371",
            "activity": "Secret Gold Mine - The Grand Mafia",
            "event_name": "",
            "game": "The Grand Mafia",
            "start": "2024-04-23 00:00:00",
            "end": "2024-04-26 00:00:00",
            "days": "4",
            "publish_date": {
                "date": "2024-04-23 22:15:23.000000",
                "timezone_type": 3,
                "timezone": "America/Los_Angeles"
            },
            "modified_date": {
                "date": "2024-04-23 22:15:23.000000",
                "timezone_type": 3,
                "timezone": "America/Los_Angeles"
            },
            "permalink": "https://my.liquidandgrit.com/secret-gold-mine-the-grand-mafia/gallery/secret-gold-mine-the-grand-mafia"
        }
    ]
}
```


# Slack Channel Integration

Learn how to receive our monthly reports in any Slack channel and connect with L\&G through a shared Slack channel.

{% hint style="info" %}
You must be the admin of your Liquid and Grit and Slack accounts.&#x20;

* If you are unsure who the current admin is or wish to change the admin, email <support@liquidandgrit.com>.
  {% endhint %}

## Slack Integration Walkthrough Video

{% embed url="<https://www.loom.com/share/067d09a8b2d24f47a9aa1fa5f068c4a6?sid=10bb5e19-db4d-405a-9388-9de886c832c7>" %}

## Instructions to Integrate Liquid and Grit with Slack

### Download Slack's Email App

1. As a Slack admin, go to Slacks' app page here <https://liquidandgrit.slack.com/apps>

### Send reports in a Slack channel

1. Follow Slack's steps to add email integration to the desired Slack channels.

### Add Email to Your Liquid and Grit Account

1. Go to your[ Liquid & Grit account page](https://my.liquidandgrit.com/user/)
2. Select "Manage Members."
3. Select "Add Member."
4. Insert a name and the Slack email address where you would like our reports to be sent.
5. Select "Add Member."
6. Repeat steps 2–7 for each desired Slack channel.

## Create a Shared Slack Channel

{% hint style="info" %}
This is for enterprise level members only.&#x20;

You may need to talk to your Slack admin to create a new channel. If you don’t see the options below, [find the owner or admin](https://slack.com/help/articles/360003534892-Browse-people-and-user-groups-in-Slack) of your account.
{% endhint %}

1. [Create a new channel](https://slack.com/help/articles/201402297-Create-a-channelll), or open the channel you'd like to invite people to.
2. Click the channel name in the conversation header.
3. Click the **Settings** tab. Below **Slack Connect**, click **Work With Another Company**.
4. Enter the email address or name for anyone you’d like to send an invitation to, then click **Done**. Or, copy the link and send it to us at <support@liquidandgrit.com>

![](https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-Mi8LcxMv8dnYEj5TJ5r%2F-MjtMZpIhG4R0zwhTTbA%2F-MjtNNMAb2q1EsQ_IdHN%2FScreen%20Shot%202021-09-18%20at%207.48.40%20AM.png?alt=media\&token=8be6cf18-5b1f-4069-b2ea-c70d9797959d)


# Okta Integration

Information on how to integrate with Okta

## Quick Setup Information for Okta

* You can find our app here: <https://www.okta.com/integrations/liquid-grit/>
* Information needed for the integration:
  1. Okta Login ID
  2. Okta Domain
  3. Okta Client ID
  4. Okta Client Secret
* Email <Support@liquidandgrit.com> or <brett.nowak@liquidandgrit.com> for more information

## Setup Okta SSO for Liquid & Grit

In this guide, we'll show you how to setup Okta SSO for the Liquid & Grit application. You can use Okta and OpenID to sign in to Liquid & Grit, conveniently managing your organization's users in one place.

### Prerequisites

* A Liquid and Grit account
* Admin access to Okta

### Supported Features

\- Identity Provider initiated Single Sign On - when logging in from Okta\
\- Service Provider initiated Single Sign On - when logging in from Liquid and Grit (Users can login via **<https://my.liquidandgrit.com/okta?login=YourTenantID>** - replace YourTenantID with the Tenant ID you receive in step 1 below)\
\- Users will be automatically created in Liquid and Grit when Single Sign On is initiated

### Step 1: Request an Okta Tenant ID

The first step for enabling SSO with Okta is to request a unique Okta Tenant ID from our support team. [Contact us](mailto:support@liquidandgrit.com) to request a unique tenant ID. This will be needed to complete the setup.

### Step 2: Add the Liquid & Grit integration to your Okta account

1. Log into Okta. Make sure that you are an administor on the Okta account.
2. Go to **Applications** > **Applications**.
3. Select **Browse App Catalog**.
4. Search for "**Liquid & Grit**" in the search bar.
5. Select **+ Add Integration**.
6. Click **Done**

### Step 3: Enter your unique Tenant ID

1. Go to **Applications** > **Applications**.
2. Navigate to the **Sign On** tab.
3. Under **Advanced Sign-on Settings**, enter your unique Tenant ID that you received during Step 1 to the **TenantID** fields.
4. Click **Save**.

### Step 4: Assign users

You can now create groups and assign users to the Liquid & Grit appliation inside Okta.

### Step 5: Send details to our support team

You will need to [send us](mailto:support@liquidandgrit.com) the following details:

* **Okta Domain Name** (find this in your browser URL bar)
* **Client ID** (find this under the Sign On tab in the Liquid & Grit application)
* **Client Secret** (find this under the Sign On tab in the Liquid & Grit application)

Once we have the details, we will update our sytem and we will communicate to you once Okta SSO has been enabled on your account.


# AI Guidelines

## Key Principles <a href="#docs-internal-guid-71112271-7fff-5f99-d55c-2f8b69a03eb5" id="docs-internal-guid-71112271-7fff-5f99-d55c-2f8b69a03eb5"></a>

* AI is a tool for acceleration, not a replacement for original analysis and writing.
* Start with low-risk uses and expand only with proven reliability.
* All AI outputs must be validated by humans before going to clients.
* External-facing work must never read as AI-generated.
* Let all members of a project know when you’re using AI so data can be double-checked.
* Internal communications generated by AI should still be edited to be concise and accurate.

## Tools

* We have business accounts with Claude and ChatGPT. Contact <maria.samson@liquidandgrit.com> for access if you’d like to use them.
* These business accounts ensure that our inputs are not used for training data.
* Feel free to test other tools on your own, but confirm with management before bringing them into production.

## Prompting

* Be specific and detailed in your prompts.
* Save recurring prompts in .txt or other note documents for later use.
* Ask AI how to improve your prompts.
* Be ambitious!

## Best Use Cases

### Preliminary Research

* Get quick background on new topics or professional roles
* e.g., Understanding what metrics are most important for ad purchases
* Great for understanding what’s important to your target audience
* Learn about key players in a market or genre
* Get baseline assumptions for key benchmarks
* e.g., Expected conversion rates, churn rates, etc.

### Planning

* Make a plan for tackling a problem or analysis
* Outline steps for how to get data and how to process it
* Describe criteria for evaluating data
* Create documentation for project plan

### Data Collection

* Pulling data from Sensor Tower via API key, L\&G via API, and public sources
* NOTE: Sensor Tower’s API delivers revenue in cents. AI often mistakes this for dollars. Make sure you validate revenue data pulled via ST API.
* Scraping data from the internet and social media
* Sometimes AI is better used to write Python scripts to scrape data rather than to do the scraping itself
* Gut-check, back-of-the-napkin math

### Data Management

* Writing AppScripts and cell formulas for Google Sheets.
* Cleaning data or identifying inconsistencies.
* Bucketing data into categories.

### Data Analysis and Pattern Recognition

* Identifying trends from datasets
* Summarizing initial takeaways from raw data

### Report Structure and Organization

* Guiding structural outlines for reports
* Suggesting logical flow and section ordering
* Identifying gaps in coverage or analysis
* Reorganizing existing drafts for clarity
* Identifying preliminary points for summaries

### Editing

* Proofreading for spelling and grammar issues
* Checking for logical inconsistencies
* Identifying missed opportunities to tighten narratives

## Restricted Use Cases

### Private Contracts

* Verify whether contracts have any restrictions on AI usage at the start of any private contracts

### Writing and Insights

* AI should not write final text for deliverables
* All writing that reaches clients (including messages and emails) must be edited by a human at a minimum

### Signs To Stop Using AI

* When outputs require more editing than writing from scratch
* When validation is taking longer than manual data collection

## Validation

### Data

* Document the source and method for all AI-assisted data collection
* Check samples of any AI-pulled data against primary sources
* Flag and investigate any data point that seems inconsistent
* Responsibility for accuracy of AI-pulled data is shared between the person who sourced the data and the project’s lead

### Deliverables

* Ensure no text reads as AI-generated (generic phrasing, repetitive structure, excessive em dashes)
* Look out for confident claims with no clear sourcing
* Verify every data point


# Managing Subscriptions

How to manage subscription access to Liquid and Grit reports

Individual and Enterprise accounts can subscribe to [additional services](/members-faq/extras/add-subscription/additional-services) and customize which reports they receive in their [email](/members-faq/extras/email-preferences).

### **Discover more about:**

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Additional Services</strong></td><td>Add subscriptions to individual and enterprise accounts</td><td></td><td><a href="/members-faq/extras/add-subscription/additional-services">Additional Services</a></td></tr><tr><td><strong>Email Preferences</strong></td><td>Manage the reports delivered to your email</td><td></td><td><a href="/members-faq/extras/email-preferences">Email Preferences</a></td></tr></tbody></table>


# Additional Services

How to add email subscriptions for Liquid & Grit Reports

## How to Subscribe to Additional Services (Individual)

1. While signed in, go to our [subscription](https://my.liquidandgrit.com/plan/combo/liq01) page. From [liquidandgrit.com](https://www.liquidandgrit.com), click on the "Subscribe Now" button in the top right corner.
2. Choose either the annual or monthly subscription plan.
3. Select the additional services you wish to subscribe to.
4. Enter your account and payment details.
5. Check that you agree to the Terms of Use.
6. Click "Create My Account" at the bottom of the screen.

You can also email <support@liquidandgrit.com> to subscribe for additional services.

## How to Subscribe to Additional Services (Enterprise)

Email [Brett Nowak](mailto:bret.nowak@liquidandgrit.com), CEO of Liquid & Grit. In your message, indicate the services you would like to add to your enterprise account.


# Admin Functionality

How to add, remove, or resend invites to team members as the account admin

## Adding, Removing, and Resending Invites to Members

{% hint style="info" %}
&#x20;**You must be the admin of your account.** If you are unsure who the current admin is or wish to change the admin, email <support@liquidandgrit.com>.

**The account must be a group account.** If you signed up as an individual and want to add team members, please email us to learn more.
{% endhint %}

1. Go to the [Manage Members ](https://my.liquidandgrit.com/user/manage-members)page.&#x20;

<figure><img src="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2FddCXufiPm25Lk1Qp7psd%2FManage%20Members%201.gif?alt=media&amp;token=2bdfb757-f588-458d-bd0e-bed4dcb20091" alt=""><figcaption><p>Manage members in your account settings</p></figcaption></figure>

2. Add, remove, or resend invites to team members.
   * If you have a long list of users, feel free to email it to <support@liquidandgrit.com> and we will take care of it.&#x20;

<figure><img src="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2FrUQ9WJ7uzyWSFGWimQFG%2FAdd%20Members.gif?alt=media&amp;token=5f5599b5-7c87-4273-bbbb-fe86ec131c01" alt=""><figcaption><p>Adding Members</p></figcaption></figure>

3. Review the [Terms of Use](https://www.liquidandgrit.com/terms-of-use-agreement/) or email support to find out who you can add to your account.

## Becoming or Changing an Admin

1. To become or change the admin of your account, please email <support@liquidandgrit.com> with the new admin's information.

{% hint style="info" %}
At this time, we can assign only one person as the manager of the account.
{% endhint %}


# Email Preferences

How to manage your email delivery preferences

## How to Manage Email Subscriptions

{% hint style="info" %}
**You can only manage email subscriptions for reports you have subscribed to.** For full access to Liquid & Grit's suite of tools, contact your admin or email support at <support@liquidandgrit.com>.
{% endhint %}

1. From [my.liquidandgrit.com](https://my.liquidandgrit.com), click on "My Account."
2. Click "Manage Email Delivery Preferences" at the bottom of the screen.
3. Select the subscriptions you would like to have delivered to your email.

<figure><img src="https://2060297508-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mi8LcxMv8dnYEj5TJ5r%2Fuploads%2FCDf2bHeBBZzJctDO64CK%2Fimage.png?alt=media&amp;token=9f3237bc-3b0b-47e2-9e0e-9697d8c4a156" alt=""><figcaption></figcaption></figure>


# Cancel an Account

How to cancel your Liquid & Grit account

To cancel your account, email <support@liquidandgrit.com>.

{% embed url="<https://www.liquidandgrit.com/contact/>" %}


# About Us

Information about our company, our products, and our people.

### Our Products

We've designed our service to send you valuable information while leaving several doors open for you to pull deeper insights on particular topics of interest. Each month you will receive a concise email on the major revenue drivers and product trends in the market. In that email, you can click a link to download a PDF report and read our full analysis. The information and data in our reports and tools are completely transparent, so you can see exactly how we derive our conclusions.

To dive further into a specific topic, you can utilize our Wiki Tool, which contains several years' worth of reports, analyses, and data. Our Wiki Tool categorizes everything we've written according to a proprietary taxonomy system so that you can easily find all the relevant information.

To dive even deeper, you can utilize our Database Tool. Our Database Tool holds over 25k galleries of features, events, and content that include high-quality gameplay videos and images. Instead of downloading and playing games to level X, you can simply find the app in our Database. Much of the content found in the Wiki Tool contains integrated references to content in the Database, allowing for seamless navigation to aid your research experience.

{% embed url="<https://youtu.be/xl8wFgLtTxQ>" %}

### Our Name

In an interview, Steve Jobs was asked about his personal beliefs regarding great product development. He answered with a parable about a rock tumbler:

“\[We took] some regular old ugly rocks and we put them in the can with a little bit of **liquid** **and** **grit** powder, and we closed the can up. And he turned this motor on and he said, come back tomorrow.

And, I came back the next day, and we opened the can. And we took out these amazingly beautiful polished rocks. The same common stones that had gone in through rubbing against each other like this (clapping his hands), creating a little bit of friction, creating a little bit of noise, had come out beautiful.”

Our mission is to provide the liquid and grit powder for your product development process, hence our name—Liquid & Grit.

{% embed url="<https://youtu.be/V4IKwZZVI3A>" %}

### Our Founder

Meet Brett Nowak, CEO and Founder

"Back in 2015, I started Liquid & Grit. I was director of product at Blue Shell Games and prior to that the product manager on *Zynga Poker*. I was putting out fires, writing specs, doing analysis, dealing with personalities, and everything else that went with managing a top-grossing mobile game. I was also downloading all the competitors' games and playing them, looking at their revenue numbers, and trying to figure out what the next revenue-driving feature would be. I needed to know who was going to be my next big competitor in the market, what apps were getting released that I should know about in other genres, and everything else that goes into formulating competitive intelligence. I felt like if I had that problem, then probably some other people I knew had that problem too."

Brett Nowak attended Harvard University and the Tuck School of Business.

{% embed url="<https://youtu.be/Nms3ADtFxeg>" %}


# Support

Learn how to get in touch with our support team.

There are two ways to get in touch with us:

1. You can email <support@liquidandgrit.com> directly.
2. You can submit a support request using the form below.

{% embed url="<https://liquidandgrit.typeform.com/to/C4SM2LiS>" %}

## When will I get a response?

We aim to respond to every message within 1 business day, but we'll always get back to you as soon as we are able!